Promotion Is The Business Of Communicating With The Customer

Promotion is the business of communicating with the customer. Promotion raises customer awareness of a product or brand, generating sales, and creating brand loyalty and is used by companies to try and help persuade them to purchase their product. The purpose of promotion is to grow the total size of the market, sales volume, increase market share, establish and build credibility (Cheverton, 2004). Increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective (Business Case Studies, 2016). For a company to be successful they will rely on promotion mixes (the specific mix of advertising,†¦show more content†¦Personal selling will give the company the interaction it needs to most effectively promote their software for animated television and shows. Personal selling has a superior impact on a consumer, questions are answered a lmost instantly and there are no middle men to rely the wrong image or question the product of the company. Personal selling is effective when used in the business to business market, as it enables a company to gain two-way communication with the buyer directly and is able to tailor their sales message and receive instant feedback. Making professional quality animated television shows and movies animated software is not a product that all audiences will need. A company using direct marketing will be able to get their product to a specific target audience. Direct marketing delivers personalized promotional material directly to individual consumers, by providing an interactive approach for an organization to reach consumers (Marketing communication, 2014). Direct marketing allows businesses to focus their marketing resources where they are likely to get the best results while enabling a company to influence specific consumers and businesses. Promotions using direct marketing would be creating a website on the internet, e-mail, and getting it out to the businesses you are trying toShow MoreRelatedMarketing Versus The Value Approach1024 Words   |  5 Pages Compare and Contrast a 4-P (Price, Product, Place and Promotion) Approach to Marketing versus the Value Approach (Creating, Communicating, and Delivering Value) Anonymous University of the People Principles of Marketing BUS 2201 â€Æ' Abstract The commonly accepted definition of marketing introduced the concept of marketing, using the four Ps approach to marketing and the value approach. However, many students of marketing have erroneously assumed the four Ps as the same as the Value MarketingRead MoreThe Major Elements Of Marketing856 Words   |  4 Pagesto marketing. 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